Every few weeks google keeps updating its algorithm and major changes will happen in search engine rankings. But this time they updated a Google E-A-T algorithm; which is a core algorithm update to improve relevancy and rank website higher on the search results.
On August 1st, 2018 the google has finally confirmed the update. The main purpose of the core update is to improve relevancy and higher content targeting the specific keyword. So creating more content with relevancy has the highest potential to gain more organic traffic.
The Search Quality Evaluator Guidelines that introduced a word called E-A-T ( means Expertise, Authoritativeness, trustworthiness), it targets low-quality content site by focusing on the keyword which is not relevant to the webpage. Focus more on high-quality content with the relevant keyword to improve the Google E-A-T score.
Many seo webmasters noticed major fluctuations in rankings, later google announced major core update in the algorithm in the tweet. Know about all the latest updates and incorporate it to your website by understanding E-A-T and YMYL (Your Money or Your Life).
Google E-A-T means Expertise, Authoritative, and trustworthiness. It has 3 factors in which an algorithm used to measure the website score for brand and authority site. The overall idea is to make a better user experience for the visitor and show relevant sites on the search engine results page.
By applying these quality rater guidelines called E-A-T into our website will have a significant positive impact on rankings. So the website with low E-A-T quality will be left with low visitors and show a major drop in the rankings, the quality rater guidelines state that any website or a webpage that impacts future happiness, health of the site, financial and safety of the users will be hard hit by the future updates.
Within the few days after the update; many website owners lost more than 30% - 50% of the visitors due to the new core algorithm update. The mainly affected niche sites were health, wellness, fitness, medical sphere and nutrition which is completely on ‘medic’ related sites.
Not believing still, then here is the fact, It has even pulled some big niche websites like LiveStrong that were stayed for a long time in search engine ranking. Some people saw major changes in e-commerce and business site's organic traffic as well.
Even though you are publishing high-quality content, If you still see and hit by a google core algorithm update “Google Quality rater Guidelines and E-A-T”, so here is the list of E-A-T guidelines you need to know. Let’s pay closer attention to what google has told about the update and how you can improve in terms of website quality.
First, the algorithm may look into the user perspective and check for a biography of the content provider. So producing content means all are not quality, it has to look at the website history, number of contents, authors, and much other sensitive information to be proved as well as authority sites. If the sites are lacking with these critical points and do not provide any value to user will be severely affected in website rankings.
Those YMYL sites like healthcare, medical, fitness, and wellness which may contain some very sensitive information that would affect user's behavior and result in severe health problems. So Google quality rater guidelines give a complete documentation draft on how the sites have to build trustworthy and useful information.
Guidelines to improve it
Did you know Google Low E-A-T score does not mean for individual blog posts, but it is calculated on an average of all pages in the site. Based on the niche topic, create high-quality content with necessary images before clicking the publish button.
If your blog post has a low E-A-T score consider removing the blogpost or update the content to make it high quality. Because in the long run; it will help you maintain an average Google E-A-T score on all the pages to maintain sustainable traffic.
Guidelines to Improve it
For any organization or a small business reputation of the company is very important. The guidelines clearly state that reputation is one of the key factors for the sustainability of the online business.
If the reputation is lacking on the page, it should be well monitored, and reviewed by the content creators that match the user’s perspective. You can allow raters to look at the information created by third parties rather than only content creators.
If the information is incorrect or misrepresented, it would severely impact site reputation and cause a low E-A-T score. Practically it takes time to know whether the content provided to the users is genuine or fake. Always make sure the content provides value to the users as well to the community, it will have a negative effect your business has a low reputation and gaining more reputation will likely outperform the business.
Guidelines to improve it,
Work on promoting the site on the social media page, join groups, share the post, connect with influencers, do commenting and other activities to improve your website or personal branding.
If your site is not upgraded to ‘https’ then you may be losing organic traffic. Because Google considers website security is an important factor to improve the E-A-T score.
Many SEO experts tell about content quality, backlinks, the reputation of site, trustworthiness, and finally on security. So upgrade your website from ‘http’ to ‘https’ due to one of its key factors in core algorithm update to improve Low E-A-T score.
In browsers like firefox and chrome either you will security symbol or ‘Not Secure’ message of any particular website who are not switched to ‘https’. This shows the signal of how google is changing the website owner perspective and make them switch to the https version.
If your site hit by an algorithm update, then security may be the key reason. Just visit any hosting service and purchase an SSL certificate. Not only the online industry relies on security, but even the industry also does so.
There are many ways to build backlinks, but getting high-quality backlinks is the priority. If you want lots of high-quality E-A-T backlinks then you need to follow these simple steps.
For the author of the website, he/she should be good at the subject. So if an author writing articles for health, wellness, medical-related or any other sensitive information must be well known how to write articles for these niche site. By adding author biography and professional background at the end of the article will show trust to the audience. Google recognizes the trust factor and improves the E-A-T score.
For an organization site sustainability and branding are very important. If an organization has a good R&D facility, products or services, better infrastructure and provide value to society can be easily recognizable by the people. This can reach greater heights and have chances to win industry awards from the government and the non-profit organization. So the organization becomes more expertise in developing those products or services.
By developing great products or services with valuable information to the online audience is more important. So when people search online for an organization website or its products/service it should show properly and deliver the right information.
Key points to know
This will help to improve your company website E-A-T score and any new update in the core algorithm will not be much affected if the company website has a higher E-A-T score.
For a website to become popular or to be a competitive strong authority is very important. You need to be consistent writing a good quality article that provides value to the users, this drives more trust to google which website to rank and which website not to rank. In the case of forum sites, continuous discussion on new topics every day will drive traffic and increase site credibility as well as authority.
Tips to Improve Authority,
You may be very strong in producing content or building a professional blogging site. The final thing that Google E-A-T guidelines want from you is trustworthiness including quality information on-site, trusted backlinks, security, and author of the site.
So Google E-A-T guidelines look at all the factors where we can trust the website or not. It looks consistent with the website and how well it is performing over the competitors.
The search engine algorithm is so strong and difficult to understand, the best way to stand in the online market is to know what algorithm needs and match possible search query that users are looking for.
Tips to improve it,
In short and simple the purpose of Google E-A-T algorithm is to increase website quality in terms of SEO. For consistent and stable ranking you need to keep updating content because the algorithm keeps changing which can major drop in rankings and traffic. But the core strategy of SEO is content and backlinks.
If the website is lacking any of these factors than definitely you need to look after on how to improve it and make the site SEO healthy.