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Google is a giant search engine and the most commonly used search engine worldwide. Along with that google has developed many free and paid tools for the users to use the search engine and boost productivity.

Most of the users use google products, services, and free tools offered by google, this makes it so friendly and convincing everyone to access them. So the marketers take advantage of these tools to improve the website, social media experience, search engine optimization, and much more.

In this article, let us know the most commonly used free tools from google that everyone should know.

Top 26 Commonly Used Google Tools by Marketers

1. Google Keyword Planner Tool

A google keyword planner tool is an amazing tool to discover keywords and build a strong keyword list that can be used for SEO, run PPC campaigns, make use of hashtags in social media posts, etc. The tool is completely free to use, just by logging into an Adwords account.

The keyword planner provides two options to use and get started

i. Find Keywords - It helps to discover keyword ideas based on the product/service interested by the people. The tool will scan the seed keyword and shows the relevant keywords with search volume, competition, etc.

ii. Get search volume and forecasts: This feature will help you get search volume, keyword metrics, and keyword forecast means to know the future trend of the keyword.

2. Google Alerts

Google alert helps you find relevant search topic alerts through an email. If the current topic is trendy in google search, it will immediately alert you via mail and the user finds the information early as possible to make a decision.

To create a google alert, just follow the below steps

• First, go to Google Alerts.
• Enter the topic that you want to search.
• Enter the email and configure the settings like how often the notification to be received, language, location, no of results, etc.
• Click the Create Alert button, and whenever the topic is trendy you will receive an email immediately.

3. Google Analytics

Google Analytics is completely owned by google and launched its first service in November 2005. It was not completely developed by google, after acquiring urchin in 2005, and with a lot of iterations of the product, it became one of the widely used analytics tools all over the world.

Google Analytics is a free analytics online application to analyze visitor behavior, keyword performance, page views, unique users, and other valuable insights in detail. These metrics can help website owners to attract more visitors by strategizing the business model and shape the business into a profitable model.

The analytics tool gathers all the details of the site where people have visited the page, how long they stayed on the page or website, time duration of the page, and what are the other pages users have visited.

4. Blogger

Blogger is a blog-publishing service bought by Google in 2003, any user can create blogs with the subdomain ending blogspot.com. It is one of the top content management system after WordPress that helps bloggers to write content, add images, videos, all other elements according to their wish and publish the post.

The blog can be personal, professional, or any business so there are no restrictions, and also completely free to use with unlimited hosting. If you need to start with blogger.com, first you need to connect google account and then proceed accordingly.

Earlier days many were using blogger.com, because of friendly tools, easy UI interface which made blogging simple and later they shifted to the WordPress site.

5. Google Site

Google site is a platform to build websites. It is very similar to website builders like Wix, WordPress, and blogger that you are familiar with to build an amazing website. You can choose a theme, install site widgets, site builder features, also add gadgets like maps, google sheets, presentations, calendars, and other features however you want to show to the users.

So to set up a google site, you need a google account to create it. Once you have created and logged into the account, you will be asked to register a domain name by purchasing it or can be skipped to use the google site domain version.

If you are a beginner to launch a site, it is good to go with google site and start your blog journey. Once you are learned the basics of blogging then it is good to go with WordPress web hosting and launch your dream website.

6. Google Drive

Google drive is the most commonly used application to store files, photos, videos, documents, PDFs, presentations,  and other file types upto 15 GB completely free for every account. The files which are stored are 100% safe and secure because the drive is protected with SSL encryption and provides the same security protocol standards as Gmail and other google services.

Google drives allow you to connect with smarter apps like docs, sheets, slides, forms, google drawings, and other 100’s of drive third-party apps that people can do a lot of stuff with a creative mind. Not only that Google drive can take you a lot further with offline features, backup, and sync, and drive file stream, so by downloading the google drive software application you can reduce your system disk space and store all the important files on the cloud storage.

7. Google Workspace

Google workspace is also called GSuite. Basically, it is a collection of cloud storage, productivity tools, collaboration tools, and other products related to google services. Google workspace has Gmail, google drive, Meet, Calendar, Chat, Docs, Sheets, Slides, Keep, Sites, Forms, and Currents.

Google workspace is specially designed for small business to big enterprise applications. Where they used to communicate, send messages, email, video meetings, calendar meetings, cloud storage, and much more all in one place. Google workspace is applied to any 1 domain to access the tools or by a separate plan for other accounts. Currently, they have 4 plans: Business starter, Business standard, Business Plus, and finally enterprise.

The plan starts from Rs 125 per user per month and goes upto the enterprise plan, the cloud storage starts from 30Gb/user to as much storage they need. Google workspace is available on mobile tools, and all the apps are available on (Android & IOS) also as well as windows, Linux, and Mac systems.

8. Google Input tools

Google input tool is a typing tool developed by google in your local languages. They have developed such a system that will help you type around 132 languages anytime anywhere on the web at no cost.

Just go to Google Input tools and try by typing on your language, you no need any complicated virtual keyword or typing skills just use normal words of a particular language.

9. Google Trends

Google trend is an amazing tool that will help you identify the right trending topic for the given search. Basically, it works on how long the searched keyword stays for a long time and how it can be used to write useful information.

Based on the number of searches in google, google trend is triggered and also search volume of the keyword. Google trends have different marketing purpose such as seasonal paid campaigns, SEO, and content marketing for trending keywords, and also it can be used for ad creativity in social media, youtube, etc.

If you want to explore more about the trending keywords, just visit the Google trend tool and find what keywords are currently trending, and not trending. You can also compare with trending keywords, based on a different location, time, category, and search type (web search, image search, news search, Google shopping, Youtube search).

10. Gmail

We already know that Gmail is developed by Google and it has more than 1.5+ billion active users worldwide. The users can send upto 25GB in size attachment via mail and anything more than is not allowed, users can use google drive to upload files and share the link to the recipients.

Google servers automatically scan all the mails for different purposes like spam emails, malware, virus, content-sensitive advertising mails, and other format mails to avoid damages to the end recipients.

Gmail has options to change their email interface, so they choose the template and arrange it according to the email categories (like primary, social, updates, and promotion). Google has a lot of features, just go to settings and explore the necessary features that suit your personal or professional, or business requirements.

11. Google My Business

Google My Business is not just a business listing, why because it is more than that to grow a business. Your business can easily get more customers via Google Search and Google maps by submitting to our business listing absolutely for free. The customer is ready to connect by calling, sending messages, visit the place, and also leave reviews on google business listing. So that's why Google My Business has more ways to get customers without worrying.

Once the business profile is listed on GMB, you can see slowly how customers are engaged with your business profile like getting clicks, calls, booking, reach, leads, etc. A vast number of small business owners uses google search and google map to reach potential customers and at the same time, customers look for better services or products to get them.

To attract more customers, the small business owners can give special offers, and discounts, the festival offers to down-sell, etc. The business owner should focus on the local profitable keyword & location to rank the keyword at least 3-5 in the local organic search and google maps. So this way you can optimize customer engagement with services and offers to get better results for both the short and long term.

12. Google Adsense

Google AdSense is the largest ad publisher platform owned and operated by Google.  It is a completely free and easy way to publish ads on the website, to earn a good amount of money via Adsense you need to monetize the website traffic.

Every ad that appears on the website is carefully reviewed by the ad team,  to ensure high-quality ads visible to the users that are relevant to the content.  Google has a large number of advertisers in its network to bid for ad space regarding promoting products or services related to business. So based on the bidding, the right ads appear for the audience that is suitable to the content.

Currently, the most popular publisher network in the world is Google AdSense. But there are 100’s of publisher networks to monetize your website and earn a lot of money. Google AdSense was first launched in 2003 to provide the best money-making opportunity for small businesses, site owners, webmasters, individuals, etc.

13. Google Translate

Google Translate is a free translation tool developed by Google and first started in April 2006, the AI is a multilingual neural machine translation. It helps to translate text from one language to another, complete website sentences, documents within a fraction of a second. Currently, google translate supports 109 languages and is used by millions of users worldwide.

Most of the translation done by Google is highly accurate because of the AI algorithm developed by Google. They not only developed the web version but they also developed an Android app, IOS app, and chrome-extension to translate the text very easily rather than copying and pasting text in the translator.

Google Translate automatically detects the particular language and translates it into the necessary language without worrying about the language source.

14. Youtube

YouTube is the largest video sharing platform on the Internet, which is owned and operated under Google subsidiaries. Google bought YouTube in 2006 from the three former Paypal employees with a cost of 1.65 billion dollars.

To upload videos on YouTube first you need to register with a google account, then create a channel and start uploading the videos. So, the viewers can like or dislike, share, download, save to playlist, subscribe, comment, report, etc. The video creators can earn money from AdSense by monetizing the videos based on views, watch time, location, subscriber count, likes & dislikes, comments, etc.

YouTube users can submit Educational videos, short videos, video vlogs, video blogging, live streams, movie trailers, audio recordings, documentary films, music videos, short TV clips, video clips, 360-degree videos, etc. Currently, there is no limit on the number of videos to be uploaded on YouTube channel, but the maximum size that can be uploaded is 128GB file size. They have currently a billion active users and 300+ hours of videos uploaded every minute.

15. Google Marketing Platform

Google marketing platform is a combination of DoubleClick digital marketing and Google analytics 360 degrees that will help you plan, build, optimize, and measure the customer behavior all in one place. With respect to customer’s privacy and give more control over the data, the Google marketing platform helps you deliver smarter marketing strategies with better results.

Google marketing platform includes a display and video 360,  search ads 360, Analytics 360, data studio, optimize 360, surveys 360, and tag manager 360. Instead of having all the accounts in a different dashboard, this tool will be administered in a single dashboard and able to access all the features easily. Not only that it supports 100+ integrations with measurement solutions, exchanges, and other solution providers.

The goal of this platform is to achieve marketing goals effectively, to get the right audience, customer's expectation, privacy concerns, and control over data keeping in mind.

16. Google Tools for Developers

Google provides a variety of tools for developers to design and build high-quality applications for the end-users. The development tools focus on building advanced next-generation applications which include websites, and mobile apps (Android & IOS).

The developer tools include Chrome Devtools, Lighthouse, Puppeteer, Workbox, Polymer, Angular, and PageSpeed module. The fundamentals of these tools are to build applications faster, Integrated, Reliable, and engaging to the users.

17. Google Firebase

Google firebase usually provides tools for fixing app crashes, reporting, tracking analytics, and creating better marketing products. It is backed by google, and the firebase software is to help developers to write codes, build better applications on the web, IOS app, and Android.

Google Firebase offers many services like analytics reporting, Firebase authentication, cloud messaging, real-time database, performance, test lab, Crashlytics to get a better understanding of applications and grow your user database.

Currently, Google firebase pricing has 2 plans called spark plan and blaze plan. The spark plan is completely free but the blaze plan is like pay as you go. The features include A/B testing, Analytics, App Distribution, Authentication Cloud Fire Store, Cloud Functions, Cloud Messaging, Crashlytics, Dynamic Links, Hosting, In-App Messaging, Firebase ML, Performance Monitoring, Predictions, Realtime Database, Remote Config, Storage, Test Lab, and Google Cloud Platform in both the plans.

18. Think with Google

Think with Google is an amazing tool that will help you understand marketing insights, industry trends, customer behavior, video, etc, which is a key answer to the future of marketing and grow with Google.

Over the last two decades, Google has collected more data through search, SEO, website content, Youtube, and a lot of intelligent data to know what users are thinking? What kind of information do the users want? when the high searches have occurred and what time? so based on these data Google performs the calculation and places the right ad to the users for marketing purposes.

In the digital marketing toolbox, there are many tools to grow your online business and also take your ad campaign to the next level with Google services. The tools include create with Google, find my audience, Grow my store, Insights library, Google trends, Test my site, Market Finder, Rich media gallery, and much more that you can think with google to grow your online business.

19. Test My Site

To measure mobile website speed and performance, Google announced a tool called 'Test My Site'. Because google over the past decade they have been focused on mobile to improve speed, daily users, otherwise they may be losing valuable visitors and may fail due to compete against competitors.

If the website does not load within 3 seconds then they need some improvements to optimize website and mobile speed. So we recommend boosting the site speed by making changes as follows.

• Serve static assets with an efficient cache optimization.
• Reduce image sizes
• Use images in next-gen formats such as Webp, JPEG 2000, and JPEG XR to consume less size and load instantly the images.
• Reduce used CSS code and CSS files, so that it can reduce server response time by a significant amount.
• Use simple light-coded themes to make a website load faster and reach users much faster.

20. Google Android

Google android is an open-source mobile operating system, designed for touch screen smartphones, a modified Linux kernel version. It is developed by Open Handset Alliance and some of Google Developers, so the first commercial smartphone product was launched in 2008 September.

To start building an Android App, you can use android studio which provides the fastest tools to build apps and submit the app on google play. Currently, android 11.0 helps you organize and control moreover the apps, privacy control, etc. For every android operating system, it has google play protect which provides security, updates, and more data privacy control to keep all the information safe. Currently, most mobile phone manufacturers rely on android, google products/services due to better technology, faster, secure, and much more, which means a complete ecosystem of google.

21. Mobile Friendly Test

Mobile Friendly Test is a free tool to check whether the page is mobile-friendly or not. If the site is not mobile-friendly and does not follow guidelines, it affects both website traffic and ranking of the webpages.

Most of the website owners have been updated over the years, this may lead to unresponsive due to lack of upgrading the web technology and not supportive to latest smartphone version. So always check a business or personal site periodically, whether the site is responsive and does not trigger any mobile errors. Because a majority of traffic comes from mobile devices compared to desktop, laptop, and tablet.

If the mobile-friendly test score is low, maybe the page contains too many elements, file size, is the site rendered properly or not? Etc. Otherwise, the website places a key role ranking higher in search results.

22. Rich Results test

Rich results are structured data that includes Article, book, breadcrumb, carousel, critic review, employer aggregate rating, event, images, local business, logo, movie, podcast, product, and much more.

Users can check and publicly access the rich results test tool to identify which rich results have been updated on the site and preview them. Just go to the site, enter the URL of the page to check rich results, and click test URL. The final output will be the elements of rich results where it is used in the webpage.

The users can use the rich results test tool without any restrictions and test your page. First, go to the tool then type the URL in the search box and click the test URL. This can help to see which structure data has been updated, do any syntax errors have appeared, and also the tool provides suggestions to fix the structured data issues.

Currently, the rich results test supports 3 Types of structured data formats in JSON-LD, RDFa, and Microdata. Search console helps you save the test results for approximately 90 days, to save the test results of your code just bookmark the web page URL after running the test. Not only that, the users can share the test results link to anyone in the world without the requirement of any permission for approximately 90 days.

23. Google PageSpeed Insights

Google Pagespeed insights the name itself tells the page speed score of this website and also the mobile speed score. To measure the performance of the site, a score is given from 0 to 100. So based on the number, we can tell how the site is performing means if it is 90 above can be considered as good, 50 to 90 can be considered as the site need improvements but anything below 50 is poor.

Just go to Google page speed Insight, then enter the URL in the textbox and click analyze. So within seconds, you can check page speed scores for both website and mobile. It also gives instructions to improve page speed score like field data, origin summary, lab data, opportunities, diagnostics, passed audits, etc.

24. AMP Test

AMP or Accelerated Mobile Pages is developed by AMP open-source project and it was launched in October 2015. The purpose of this project is to make the website and webpages load faster compared to normal website speed. It is created by Google as a competitor for apple news and Facebook instant articles, AMP is cached by a CDN either Cloudfare or Microsoft.

After the AMP announcement, many news publishers, online media, and technology companies like LinkedIn, Pinterest, Twitter, and WordPress have shown interest in collaboration to do with the AMP project.

To check whether your AMP website is functioning properly or not, just visit the search console AMP tool and enter the URL in the textbox then click test URL. So within a few seconds, you can see AMP is implemented properly without any issues, if there are any issues that tool immediately triggers and gives valuable suggestions to improve site speed.

25. Google Search Console

The purpose of the Google search console is to improve the performance of Google search keywords, measure site traffic, fix coverage issues, and follow all the guidelines of Google Webmaster to get better results in search engine rankings.

Based on the performance of the site, the user can easily find which queries are bringing more traffic, clicks, impressions, and position of the query in the Google search results. In the search console, you can submit a sitemap, test robots file, do regular checks on security & manual actions, review index coverages, URL inspection tool with a detailed crawl index, indexing to know how Google sees your pages and more features all in this one tool.

Whenever Google identifies the issues it immediately triggers an email stating that the URL has been affected by an issue and tells the Webmaster to fix the issues as early as possible. Once you are fixed the issues, you can resubmit the URL with the help of the URL inspection tool and tell Google the issue has been fixed.

26. Structured Data Testing Tool

To understand clearly for search engine bots on-webpage content, the page is structured with schematic code which appears on search engine results like review snippet, Articles, local business, logo, breadcrumbs, events, product, sitelink searchbox, Employer aggregate rating, and much more.

There are 3 ways to implement schema code on the website i.e Microdata, RDFa, or JSON-LD. Implementing structure data does not directly impact search engine rankings but it will make users more attractable to visit your site and increase CTR. So this way structure data schema code is useful.

If you want to test your schema code, go to the structure data testing tool then enter the URL as shown and click run test. Within a few seconds, the tool will scan the page and gather the schema format whether the code is implemented properly or not.